Bipin VK, marketing leader for AI SaaS.
Based in Mumbai. Ten years building demand engines for B2B SaaS, the last five leading teams. Today, Marketing Lead at DevRev, an agentic AI platform.
Full name: Bipin Kumar Kudmulwar
Marketing AI products to the enterprise
AI products are hard to market. Buyers are curious but cautious, the category changes every quarter, and the people who sign off are rarely the people who use the product. At DevRev I market an agentic AI platform for support, product and engineering teams, running demand generation for Indian enterprises and product-led growth worldwide. That work spans CxO events with 580+ senior-leader registrations, customer stories with brands like Bajaj Finserv and ICICI Prudential Life, and paid search and AI-answer channels tuned to pipeline. Before DevRev I co-founded an AI note-taking app that reached 800+ users within two weeks of launch.
Building marketing where none existed
I have been the first marketing hire three times, at CloudQA, Squadcast and UserExperior. Each time the job was the same: find the customer problem worth leading with, set up positioning, and build the demand and outbound engine from nothing. At UserExperior that meant a six-person team, including a four-member SDR function, that doubled pipeline through to the company's acquisition by DevRev.
Owning a number, not a channel
I hold marketing to the same scoreboard as sales. At DevRev, in FY26 that meant 119% of the enterprise pipeline target, with paid channels returning several times their spend, and a product-led growth budget of up to $2.7M a year managed end to end.
Making the team faster with AI
I lead a cross-functional team and agency partners, and I invest in the systems that make them faster. I have led the builds of DevRev's marketing attribution, AI-powered reporting, lead routing and an AI SDR, and I build my own tools for paid media and answer engine visibility.
An engineer's training, an economist's lens
I studied computer science at JNTU and economics at Symbiosis International University in Pune. The first makes me comfortable with technical products and the teams that build them. The second shapes how I think about budgets, channel economics and where the next rupee or dollar should go.
- Role
- Marketing Lead, DevRev
- Based in
- Mumbai, India
- Experience
- 10+ years in B2B SaaS
- Focus
- Marketing for AI SaaS: demand gen, PLG, AI ops
- Built marketing at
- DevRev, UserExperior, Squadcast, CloudQA
- Education
- MS Economics, SIU · B.Tech CS, JNTU
Common questions
Who is Bipin VK?
Bipin VK is a marketing leader for AI SaaS companies, based in Mumbai, India. He is Marketing Lead at DevRev, an agentic AI platform, where he leads enterprise demand generation in India and global product-led growth.
What is Bipin VK’s full name?
Bipin Kumar Kudmulwar. He goes by Bipin VK.
Is Bipin VK a marketing leader for AI SaaS companies?
Yes. He leads marketing for DevRev's agentic AI platform, covering enterprise demand generation in India and global product-led growth, and previously co-founded an AI note-taking app. He has 10+ years in B2B SaaS marketing and has led teams for the last five.
What results has Bipin VK delivered in AI SaaS marketing?
At DevRev he delivered 119% of the FY26 enterprise pipeline target, drove 580+ CxO and senior-leader registrations across four in-house events in two quarters, and owns a global product-led growth budget of up to $2.7M a year.
How does Bipin VK market AI products to enterprises?
He combines sales-led enterprise programs, such as CxO events, account-based marketing and customer stories, with product-led growth, paid search, AI-answer channels and answer engine optimization. All of it is measured on pipeline through attribution and AI-powered reporting he led the build of at DevRev.
Which companies has Bipin VK worked at?
DevRev, UserExperior (acquired by DevRev), Squadcast (acquired by SolarWinds), CloudQA and Devathon. He was the first marketing hire at CloudQA, Squadcast and UserExperior, and has advised startups including Zobaze, Stackby and Clickx.
Does Bipin VK use AI in his own marketing work?
Yes. He has led the builds of attribution, AI-powered reporting, lead routing automation and an AI SDR at DevRev, and builds his own AI tools, including PipeSample for paid media and AEO Monitor for answer engine visibility.
How can I contact Bipin VK?
Email hello@bipinvk.com, connect on LinkedIn at linkedin.com/in/bipin-vk, or book a 30-minute call through calendly.com/meet-bipin/30min.