Demand generation for AI products, measured in pipeline.
Over ten years in B2B SaaS, I have been the first marketing hire three times and built each function from the ground up. Today I lead enterprise demand generation and global product-led growth at DevRev.
Tools I have built.
Public demo versions of AI tools I built and run for a B2B marketing team.
PipeSample
Unify paid media performance across channels, identify optimization opportunities, and turn campaign data into actionable insights to improve marketing efficiency and ROI.
AEO Monitor
Monitor AI search visibility, track brand citations across AI platforms, benchmark competitors, and uncover opportunities to improve citation share and organic discovery.
The numbers I’m accountable for.
of the FY26 enterprise pipeline target delivered at DevRev
paid pipeline-to-spend across search, social and AI ads
CxO and senior-leader registrations from four in-house events
annual product-led growth budget, owned end to end
A decade in B2B SaaS.
DevRev · Marketing Lead
Enterprise demand generation for India and global product-led growth for an agentic AI platform. Built the company-wide marketing analytics, attribution and AI reporting, and a customer-led content program.
119% of FY26 target · $2.7M budget · team of 3 plus agency
UserExperior · Product Marketing Manager
First marketing hire through to the company's acquisition by DevRev. Built a six-person team including a four-member SDR function, and led positioning and ABM for Indian BFSI and fintech.
2× pipeline · Mountain Mover award
Independent · Consultant and Co-founder
Advised early-stage B2B SaaS companies including Zobaze, Stackby and Clickx on go-to-market. Co-founded an AI note-taking app.
800+ users within two weeks of launch
Squadcast · Content Marketer
First marketing hire, marketing to SRE and DevOps teams. Later acquired by SolarWinds.
Top-3 Google rankings for high-intent and competitor terms
CloudQA and Devathon
First marketing hire at CloudQA, then technical content at Devathon that built search traffic.
Monthly leads from about 15 to 120+
Skills and tools.
Integrated B2B campaigns·Sales-led and product-led growth·Pipeline ownership·Channel economics·Analytics and attribution·AI marketing operations·Content, SEO and AEO·Experimentation and CRO·ABM and events·Team leadership
- Google Ads
- LinkedIn Ads
- ChatGPT Ads
- Meta Ads
- Reddit Ads
- GA4 and Tag Manager
- PostHog
- Mixpanel
- Looker Studio
- SEMrush
- Claude
- Lovable
- Gumloop
- Make and Zapier
- Apps Script
- HubSpot
- Apollo
- Outreach
- Factors AI
- RB2B
- Webflow
- WordPress
- Sanity
- Figma
- Loops
Case studies and articles.
DevRev · 4.5M sessions a day, KYC time cut from 20s to 7s Case study ICICI Prudential Life cuts issue resolution time by 95%
DevRev · Resolution from 48 hours to 2 Article B2B customer service: what it is, plus six best practices
Sprinklr Article The narrowing gap between mobile apps and mobile websites
Devathon
I write about B2B demand generation, product-led growth and AI in marketing.